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Best Practices for Marketing to Planned Giving Donors During COVID-19

Thursday, March 18, 2021 9:59 AM | Anna Matheson (Administrator)

Written By: Claudine A. Donikian, President & CEO, Pentera, Inc.

Pentera's COVID-19 survey was conducted as a second phase of research—following a series of interviews that Ms. Donikian conducted with other industry experts beginning in Spring 2020 to discuss how they were adapting their planned giving programs to these unprecedented times. The survey findings include responses to questions about stewardship and marketing received from hundreds of planned giving departments around the nation.

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