Since 2009, PNC Institutional Asset Management® has been proud to serve as a sponsor of the Planned Giving Council of Greater Philadelphia and support the important work of the planned giving community. As many of us in the planned giving community know well, understanding what drives the success of a charitable gift annuity (CGA) program can be challenging, especially for organizations of varying sizes. In this article, PNC Institutional Asset Management explores how nonprofits can evaluate their CGA programs and better understand the factors that influence long-term performance.

Read more: The Evaluation Complex: Measuring the Success of Your CGA Program