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THAT'S NOT WHAT I MEANT
How to Relate to an Audience of One

Have you ever interacted with someone who had a “deer in the headlights” expression on their face? For some reason, what you wanted to communicate just wasn’t connecting. We commonly think the other person just wasn’t tuned in that today.

The real issue may not be the other person. We have a responsibility as philanthropy professionals to shape our communication to our donors or colleagues needs and preferences. Psychological type is one of the most efficient tools for engaging others by communicating with them in terms that will be most meaningful for them. More successful communication will also strengthen our relationships with them.

Our session will help us become aware of our own communication preferences, alert us to others’ communication preferences, and learn how to engage others whose communication styles are different from our own.

Bob Fogal, PhD, ACFRE, CAP, has held chief development officer positions in higher education, health care, human services and retirement communities. Bob has led seminars and workshops for dozens of religious, professional and community organizations throughout the United States, as well as in South Africa and Israel. He has contributed as an author or editor to New Directions in Philanthropic Fundraising, The Jossey-Bass Handbook of Nonprofit Leadership and Management (Editions 1, 2, and 3), and Advancing Philanthropy. Retired from active fundraising, Bob’s “encore” career(s) include executive coaching for nonprofit executives, teaching at Villanova University, and serving as a local church pastor in the United Church of Christ.